- What product or service do you want to sell most of, and what do you do best?
In
our experience we found that online trading differs from in-store
trading dramatically and one of the more common mistakes some online
retailers tend to make is trying to fill up their online shop with
range. Yes range and choice is very important but online the real secret
to success is to know what products or services that deliver value to
the customer and profit to the seller, and then to focus on these
products or services. You know your own business better than anyone
else. Focus on this particular product or service then check the market
place and see what others are offering. Now ask yourself if you can do
it better, do it cheaper, do it more efficiently, or can you offer a
better service. Focus on the results and design your marketing campaign
around your findings. Don’t forget that you are an expert in your
particular field, and people like to deal with experts. While on this
subject make sure that if you have products or services that do not
deliver value or margin, get rid of them now.
- Do you use “Birdseed” to entice your potential customer & to find your ideal customer/client?
Birdseed
is a special attraction that you offer your potential customer or
clients to sample your service. It may be a free guide, a free sample or
a drastically reduced product. It may be specialist advice that is of
value to the recipient. Your birdseed must
be of value
or assistance to your potential customer or client, and should have them
coming back for more. The sole purpose of your “Birdseed” should be to
establish contact and get your customer’s/client’s contact details, so
make sure they fill in a form, or send you an email before you send your
offer.
Once you have these details you can
start the sales process. Understand that success is only won through
consistent reliability, and good service. Price is not always the
deciding factor in getting a new customer, but we must accept that the
purpose of our business is to attract and retain customers/clients.
Always remember we must make and
deliver on all our marketing promises, and the offer of a full money
back guarantee online is a must. If you can satisfy your client or
customer on the initial sale, everything else will follow on.
If you require any information on our services you can visit www.bestwebdesign.ie, email info@bestwebdesign.ie
or call 00353 (0)1 465 1798.