The Managing Director or Owner of a
company has got to wear a number of different hats, we all agree but marketing has got to be the most important of these! Your website or
online store won’t be much use to you unless you use it in your overall
marketing campaign. Getting the customer is what it's all about, so with
this in mind, let’s look at some of the ways your website or
online store could be used in your marketing plan.
- Do you change your homepage when you
change your shop window? You would be surprised how many companies
ignore the most important part of their websites (the homepage) and do
not update them in accordance with the seasons or trends. Check your
Homepage out now and see if that is the very best you can do, and if you
are happy with your potential customer’s first impression of your site.
- Do you advertise your website
everywhere possible? Is it on all company cars, vans, and trucks? If you
have a shop-front, factory, or office is your website advertised on the
windows, doors, and even the shutters for FREE advertising at
night-time and weekends. Do you have your website on all your corporate
stationary, advertising, mailers, receipts, invoices, samples, leaflets,
and other such commonly used items?
- Are you constantly looking for ways to improve and update your site content and keywords?
- Are you promoting your site online in every feasible way? Are you listed in all relevant local & national directories?
- How many streams of sales have you established online? Do you use eBay, Amazon, DoneDeal, Adverts.ie, Deal Sites, etc., or do you solely depend on a new customer finding your site by chance.
- Do you have a Facebook, Twitter, Linked-in, Pinterest, YouTube
and Instagram
Business page? Do you use it, to let your followers know what’s going on in your business?
- Do you have an online shop? Should
you? This depends of course on what your business is and what you sell,
but open your mind and consider if this is a suitable vehicle for you to
sell more products or services.
- Are you collecting and using all
email addresses, and keeping in contact with your established customers.
Do you ensure that all special offers and deals you offer are sent to
your existing clients or customers first?
- Are your family, friends, employees,
suppliers and anyone else you can think of aware of your website, would
they mention it on their social media accounts to promote your website?
Do they have websites that you could create back-links to?
- Do you have a list of your customer’s mobile phone numbers, if so do you use WebText
services for specials? Do you use direct mail to your existing and past customers?
These are just a few examples of how
to promote your online business and website, there are numerous other
ways but start something new from the above list today, and you may be
pleasantly surprised.
If you require any information on our services you can visit www.bestwebdesign.ie, email info@bestwebdesign.ie
or call 00353 (0)1 465 1798.